Music Industry 101: The Basics 2009
Everything that you need to know about getting started in the music business. Panelists will discuss the “how to” for recording a quality demo, to developing a quality promo package, to building a functional website, to booking/promoting consistant gigs and more. An informative session for newbies and seasoned music scene veterans alike – this panel is sure to offer something for everyone.
Panelists include: Michael Halloran (FM 94/9), John Ryan (Chicago Kid Productions), Paul Abbott (Zen Mastering), Mario Quintero (Black Box Recording Studio), Zack Nielsen (sezio.org)
Publicity and Promotion: Crafting “The Buzz”
As the music industry continues its structural sea change, the three Ps: Promotion, Publicity and Press are also evolving at record pace. This information session will delve into traditional and new media outlets – including online communities and social networks – and provide strategic tips and tactics to help artists at all levels tap into “The Buzz.”
Panelists include: Wendy Bryford-Jones (Hello Wendy PR), Judy Miller (Motormouth Media), Amanda Kagen (ABC Public Relations), Albert Ching (OC Weekly) and Seth Combs (San Diego CityBeat)
Marketing & Merchandising: Building Income Through Fanbase
With music biz revenue streams dwindling at light speed, artist marketing and merchandising is no longer an option – it’s a necessity. This informative session will delve into building a fanbase through local media, marketing and promotion, and a vital income source through merchandising. Panelists will discuss on-air and show promotion, graphic design, online and at-show merchandising, cost-effective production of t-shirts, stickers, posters, flyers/postcards and more.
Panelists include Chris Trovero (Epitaph Records), Fran Richards (Spy Optic), Beth Bennett (Belly Up Tavern) Patricia Dao (Mozes Mobile), Amy Stevens, (KROQ) and Petey-X (Merch Lackey)
Music Publishing and Licensing: The New Frontier
The world of music publishing and licensing – a world where the rights to use music are bought and sold every day by artists, publishers, labels, TV, film, online and video game companies. This session will examine numerous licensing opportunities (including online licensing) and educate songwriters on the business of music publishing including mechanical royalties, performance royalties, print royalties and synchronization licenses.
Panelists include: Tom DeSavia (Notable Music Publishing), Casey Robison (BMI), Josh Briggs (ASCAP), Mike Locke (Rhino Records) Daryl Berg (Fuel TV), Josh Feingold (SESAC) and Chris Jackson (E! Television)
The BIG GIG: Playing Live
Spreading your musical virus – locally or on the road – is a challenging task. Whether your booking your first local gig or a nationwide club tour, playing live is integral to the success of any band or singer-songwriter. Unfortunately, booking shows can be a frustrating endeavor. This panel will break down all aspects of booking and provide strategic tips to make the process more productive and less painful.
Panelists include: Tim Mays (The Casbah), Rob Hagey (San Diego Street Scene), Eric Millhouse (Belly Up Tavern) , Traa Daniels (POD) and Andrew McKeag (Presidents of the United States of America)
Indie Labels: The Last Great Hope?
As brick n mortar record stores are forced to reinvent themselves and online sales are stagnant at best, independent labels must now face the same harsh reality as their major counterparts. Strategic indies are weathering the economic storm, but for how long? This collection of artists, managers and indie label experts will address artist and label concerns, and take an up-close look at the current label landscape.
Panelists include: Tony Kiewel (Sub Pop Records), Marc Silverman (ADA Distribution), Eric Howarth (M-Theory Music/Hi Speed Soul), John Reis (The Night Marchers / Rocket from the Crypt / Swami Records), Pall Jenkins (Three Mile Pilot / Blackheart Procession) and Rafter Roberts (Singing Serpent Music)
Music Industry 201: Taking the Next Step
Building on the opening dayMusic Industry 101 panel, this session will provide a primer for musicians looking to take the next step in the music biz. Panelists will discuss home recording vs. studio recording, online promotion, Web site development, booking, promotion and more. An informative session for newbies and seasoned music scene veterans alike – this panel is sure to offer something for everyone.
Panelists include Barry Rudolph (Engineer – Enrique Iglesias, Selena, Mick Jagger, Rod Stewart),Capone (91X), Tim Sweeney (Tim Sweeney & Associates) , Mike Nobrega (Volcom) and Niels Schroter (Surfdog Records) Karlos Paez (B-Side Players) and Josquin des Pres (co-writer Bernie Taupin, Gipsy Kings, Winston Sela)
Management 101: Across the Great Divide
As traditional record labels dissolve and artist revenue streams get tighter with each passing day, a competent manager is more relevant than ever. Skillfully negotiating the twists and turns of a band’s day-to-day existence demands a fine-tuned skill set. This panel of music management professionals will dissect what artists should look for in the hiring process and what to strive for once the ink on the contract has dried.
Panelists include Robbie Lloyd (Silva Artist Management), Steve Nice (Nice Management), Kristen Worden-Harris (Croshal Entertainment) and Wayne Green (Everloving Management)
Social Media & Music Online: Making the Internet Work for You
MySpace, FaceBook, YouTube and SonicBids are just a few in the myriad of online resources available to musicians today. New online companies catering to musicians pop up every day – and while some are beneficial, others just add to the Internet clutter. Find out which online resources are most effective and how to best use them to your benefit.
Panelists include Mat Diablo (91X/Slacker.com), Ben Patterson (DashGo.com), Dave Brown (Holiday Matinee PR), Bobbie Gale (Big Hassle Media), Jordan Glazier (eventful.com) and Jason Fisher (Epitaph Records)
Songwriting Demystified: Where’s the Motivation
Writing a great song is an art form, and for many musicians a labor of love. This panel of diverse songwriters will discuss the craft of songwriting and pull back the curtain on the creative process. Don’t miss this rare opportunity to see where inspiration is derived and how others find their muse.
Panelists include George Varga (Union Tribune), Jack Tempchin (Songwriter for The Eagles, Johnny Rivers, Tom Waits etc) , Quino (Big Mountain), and Scott Russo (Unwritten Law).
Performance Video & VJ¹ing: Increasing Production Value With Live Video
How do you play the same venues with the same lights as everyone else and
hope to stand out from the crowd? The divide between music and video
performance is blurring at a rapid pace. Many of the tools and techniques
that were once out of price range are now available to the average consumer and creative people are latching on to create an entirely new industry right under our noses. Today¹s Visualists & VJs are time-based improvisational artists that draw from filmmaking, music, design and coding to create their work. Panelists will be discussing what it takes to become a visualperformer, current hardware & software of the trade and how to increase the production value of your performance with a few simple tools you probably already have.
Panelists include John-Ryan Shea (AVicious), Jeremy Glaholt (AVicious),
Matthew Molarius (Transfer & Obscure Magpie) and Matthew Fraynd (Glorybound Productions).
Artist Mentor Sessions
The NPMT Mentor Sessions were created to put musicians in touch with music industry insiders who have agreed to share their time and experience with others. This is an opportunity to speak one-on-one with someone in the know, about guiding your career.
Demo Review Sessions
Have your demo reviewed by radio insiders. Reviewers include: Tim Pyles (FM 94/9) and Andrew Rowley (91X). More TBA
